Tuesday, 17 September 2013

17. Audience Research 2

We decided to analyse half of our questionnaire results by rounding up the majority or the most popular result and filming ourselves saying them. This was easier and clearer than presenting it in a chart or graph. We discovered that through asking sixty people an open question, we got six results that were the most popular. For example, for the 'favourite pop artist' question the most popular answers were Jason Derulo, Justin Timberlake, Taylor Swift, One Direction, Miley Cyrus and Justin Bieber. We also discovered that the most popular way of watching music videos is through YouTube. I think filming half of the results instead of presenting them all in one way makes it more interesting and supervisual. 

We analysed the remainder of the results using pie charts. We can clearly see the results and it is a quick way of consuming the information. We can see that exactly half of our audience preferred American pop music and the other half preferred English. We can also see that the answers are not biased according to gender because there were almost exactly half and half male and female responses. Furthermore, the majority of people that we asked were in the 16-24 age bracket which is the target audience that we are going to be aiming for when we create our music video of the pop genre.

These results were very beneficial for our group because based on our findings we were able to decide what we are going to include in our music video.Firstly, it will make more sense for our artist to come from Britain rather than America. We are also going to aim our video at a target audience of 16 to 24 year olds because the most positive and knowledgeable results came from this age group. We are also going to challenge ourselves and include all of what people expect to see in music videos that adhere to the pop genre. This will ensure our video will be as exciting and interesting as possible.

Through carrying out this research we discovered some specific features that we are going to include in our work. Some of these specifics are bright colours, a change in location, a change of costume, lip syncing, performing and dancing,. These are all things that are generally expected of a pop music video, therefore we will adhere to the conventions ourselves.

No comments:

Post a Comment