Tuesday, 25 February 2014

2. How effective is the combination of your main product and ancillary texts?

When we were creating our main product and our ancillary texts, we had to think about the importance of the link between them. When looking at real media texts, we realised that there was a strong positive correlation between the aesthetics of the music video and the digipak and advertisement. In order for our own work to adhere to these conventions, we had to consider colour, costume, lyrics and mise en scene. We also had to think about the message that we were trying to convey, for example, in our music video, we performed against either brightly coloured or natural backgrounds. Therefore, on our digipak, we had our photograph taken against grass, included flowers, the clouds and thought about the overall band image in order for these two products to adhere to one another. 

Something else that we tried to incorporate into our main product and our ancillary tasks was the main star persona of Miss Melody. This is something that we have communicated through our use of genre and the concept that we have created. Miss Melody is stereotypically aimed at females between the ages of 8-18. This is because audience members would feel as if they could relate to the band members or aspire to be like them (which would be relevant for the younger audience that we attract). We also continuously reinforce the importance of friendship in our main product because of the unity of the girls seen in their general friendship, the cutaways and the dance routine, and in our ancillary texts through the composition of the photographs and the fonts, texts and colour that we use.  

Here are some examples of how we have emphasised the band's overall star persona: 

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