15. Advertisement Research

Mise en Scene

In the advert I can see a photograph of Katy Perry standing in outside in a garden. The sky is blue, the fence is perfectly white and their is a paddling pool behind her. Katy is dressed provocatively in bright colours (pink and purple) which connotate her being a stereotypical girl. The pink and white font also emphasises this. The advert also contains the name of the artist, the name of the album and when the album is being released which are all conventions of adverts.

Performance

Katy is standing tall and confident whilst looking directly into the camera, which suggests to us that she is a strong female figure within the music industry. The advert shows us her full body length and shows us that she has an athletic figure. Again, the setting of the advert suggests that Katy's album is going to be upbeat and energetic because it shows strong links to the Summer season.

Design

The piece of text that we are immediately drawn too on the advert is Katy Perry's name because it has been placed at the top in a large font in a bright colour. The name of the artist is a crucial convention when it comes to magazine adverts because even if the audience read nothing else, they will notice her name and she will therefore be more recognisable to a broader audience. The fact the font is in pink and white connotate the sterotypical female within the music indsutry.

Camerawork

The entire advert is a long shot. This is usually done so as much information as possible can be contained. For example, from just looking at the advert we can see that Katy is the artist and her album is being released on the 22nd September, we can also see that she is dressed according to the hot weather and the paddling pool suggests that she wants to make the most of the sunshine. Furthermore, the photograph has been taken using the Rule of Thirds so it seems natural for the audience to look at and is simple rather than abstract.

Mise en Scene

In the advert we can see Jessie J looking into the camera. The background has been kept simple and is just a plain white background which I think is because Jessie J's image is so bold that we are immediately drawn to her. Jessie is wearing black clothing, big hoop earrings, black nail varnish and even black lipstick. This makes the audience feel weary of Jessie because her appearance is quite threatening.

Performance

As I said before, Jessie is looking directly into the camera which highlights that she is confident and is a strong character. The advert only shows us the upper half of Jessie's body so we are able to get a closer view of her face and make up, Jessie J's appearance defines her and makes her unique as a pop artist.

Design

The use of the colours black and white are very simple but very effective. Because of the lack of colours everywhere else in the advert, we are immediately drawn to the gold font which connotates royalty, wealth and power. Furthermore, the name of the artist, the name of the album (Who You Are) and an image of the artist are all included on the advert which adhere to the conventions expected.

Camerawork

The advert is a close up of the artists face which allows us to feel as if we have a personal connection with the artist. This is especially important to Jessie J's fans because they want to feel connected to her because this will help them understand her better.

Mise en Scene

In the advert we can see six photographs of Olly Murs standing in different positions. Because the album being advertised is self titled (and it was his first album) it is important that Olly's fans begin to understand him as an artist. The use of the colour red isn't stereotypical for a male artist, but works well against the plain white background and makes the artists name stand out. 

Performance

In some of the photos Olly is looking directly into the camera and in some he is looking away. This could be a representation of his personality and the songs on the album. We can tell from Olly's body language that he is confident and has a fun, lively personality and this is important because it will be reflected in his music.

Design

The use of the colours black and white are simple but effective and prove to be a popular choice for pop artists. The use of the colour red, however, is what draws the audience in. The name of the artist, name of the album and several photos of the artist have been used on the advert, adhering to the conventions that we expect of pop music album covers. 

Camerawork

The photos that have been used of Olly are all long shots which allow us to view his body language and the clothes that he is wearing. As his career has developed over the recent years, Olly's bowler hat has become his trademark as an artist and it is how some audiences may recognise him, so it is important that this has been included right from the beginning. The fact that six different photographs have been used make the advert seem even and in balance which is important because pop isn't about abstraction.